If you are looking for a job, a personal branding statement matters. You already know about the importance of a personal brand, but perhaps you have never heard of the phrase, personal branding statement. What is it and why does it matter in today’s environment? Before delving into creating a personal branding statement, let’s talk resumes for a second. A resume is an important document because it gets you the interview, which gets you the job. It showcases your work history, which is backward looking, but the most outstanding resumes are forward looking as well, and that’s why it is critical to include a personal branding statement on your resume. A personal branding statement matters because it can help you to secure a new job.
What is a Personal Branding Statement?
A personal branding statement is a concise statement that conveys who you are and what you have to offer. Borrowed from the marketing field, it communicates the essence of the person behind the name, and reflects your reputation. Include your personal branding statement in the Summary/Highlight/Objective section of your resume.
Example of a Personal Branding Statement
Ten years general management experience working in fast-paced, dynamic, technologically sophisticated environments. Known for profitable growth through profit & loss management, strategic planning, product development, sales management, and customer relationship management.
The example of the personal branding statement above works because you can quickly see who the person is and it also shows what he or she has to offer a prospective employer.
Steps to Creating a Personal Branding Statement
Before you create a personal branding statement, you have to conduct a self-analysis. The answers to the following questions will give you the information that you need to create your personal branding statement.
Now that you have answered the above questions, keep in mind that a personal branding statement conveys who you are and what you have to offer. With that in mind, craft you statement based on your answers to the above questions. This is a useful exercise because it allows you to zero in on what you bring to an employer’s table, and that’s what you will need to land your next job.
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