Leveraging Social Channels in the Job Search

Technology can be a benefit or a liability when seeking a new job. Make sure your social media profiles put the best face forward to potential employers. 

LinkedIn may be the first social network most people think of when it comes to a job search. However, branding through social media can take place on any platform, from Instagram to Twitter. For job seekers, here are tips to maximize positive exposure through strategically using social media channels. 

Complete a social media audit 

First, scan the landscape of your social media footprint and take note of all the places where you show up. Are your social media profiles public or private? Did you stop updating your blog years ago? Do you post content that shows your talents or interests? These are questions you should have in mind when you start combing through your online presence. Consider what your social media profiles say about you to someone who has never met you, and if you are satisfied with the picture it portrays. 

Optimize your profiles 

Next, take action. You may want to make certain profiles private, create secondary accounts or start purposefully sharing content that matches the job you are seeking. Here are tips to tidy up your social media profile for a job search

Reach out to others – when relevant 

What’s the etiquette for social media messages regarding a job search? It’s no different than using any other channel. A personal message to someone who can help make a connection or introduction can be welcome – as long as it’s relevant and doesn’t come across as spam. Do your research prior to firing off a direct message to show that you’re interested in talking to this person specifically, rather than spamming your network.

Grow professionally using social media

Whether a job search is active or passive, social media can always be leveraged to grow, learn and make ongoing connections. For example, YouTube is a trove of tutorial videos that can teach coding skills, networking tips or countless other important career skills. Instead of wasting time on social media, use it for your professional advantage.

Social media is just one tool in a job search, so don’t only post or tweet at the expense of networking, polishing your resume and developing your career. But combining traditional career advancement with social media can accelerate your job track.  

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