Professional Development Through Podcasting

In the Human Age, it's critical to keep your professional skills sharp in order to remain competitive. Learn how podcasting is a way to establish credibility as a subject matter expert.

Whether you're climbing the corporate ladder or looking for development opportunities, it's important to find new and innovative ways to keep relevant in your job. At the senior level, managing your career takes on a new dimension. You are no longer climbing the corporate ladder. You're either on top or close to the top and your role is much more critical to the overall success of your organization. New insights tell us what makes an effective leader in the Human Age. So how can podcasting provide an opportunity for professional development AND help you be a better executive?
What is Podcasting?
Podcasting is the Internet age's public radio. Instead of going to a studio owned by a broadcasting company, you set up the studio in your office. All you need is a quality microphone, a computer, and the right software, which you can download for free. In this day, learning to use available technology can earn you the kind of professional respect and credibility that took years to earn before the advent of the Web.
You'll need to make two key decisions about your podcast right off the bat:
  1. Who is your audience – Is it other executives? Customers or potential customers in your target market? Professionals within your industry? Employees of your company? 
  2. What is your topic – This is tied to your audience. You can produce a podcast that addresses critical HR issues facing your industry and gear that toward other HR professionals, or you can produce a podcast about managing vacation time, insurance benefits, and 401K benefits and gear it toward your company's employees.
The key to podcasting is to keep your audience in mind and make it interesting. To do that effectively, plan each show in advance. Know who your guests are going to be, do some research on the topic, and use your personality.
Finally, promoting your podcast involves letting your target audience know it exists. If you know your audience and have the channels to reach them, podcasting is a great way to communicate your expertise.
A well-produced podcast can make you a sought-after subject-matter-expert for speaking events and conferences in your industry. It proves that you have insightful knowledge and deep understanding of your subject; and, at the executive and management levels, it can help raise your professional profile and make you more competitive in your field. 
Have you considered podcasting professionally? What topics would you tackle?
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