Do I have to Use Social Media to Find a Job?

An effective job search strategy incorporates both online and offline activities.  This means that job seekers are expected to have a presence at minimum on LinkedIn, and depending on the type of position, on Twitter and Facebook . Having a social media presence signals that you possess a skill valued by many employers today, and demonstrates that you are up-to-date on internet and social media capabilities, as well as allows you to showcase your personal brand.


On top of that, in Jobvite’s 2012 Social Recruiting Survey, they found that the social recruiting trend is on the rise as recruiters continue to retain higher quality candidates through social networks.


  1. 92 percent of recruiters use or plan to use social recruiting.
  2. 73 percent have successfully hired a candidate through social.
  3. LinkedIn is the most popular social network being used for social recruiting (LinkedIn – 93 percent, Facebook – 66 percent and Twitter – 54 percent).


The implication for the job seeker is that an increasing number of employers are using social media sites to recruit and advertise for employees. This allows you to discover jobs that are not posted elsewhere. To prevent becoming overwhelmed, focus your time and energy on creating and maintaining a comprehensive profile on LinkedIn, before you create profiles on Twitter and Facebook. Please refer toLinkedIn posts on how to incorporate social networking into your job search strategy.