Creating an Engaging LinkedIn Headline

LinkedIn is the largest professional network in the world, and a key networking and research tool for job seekers. Using LinkedIn as part of your job search strategy enables you to leverage the professional relationships you already have, and develop new strategic contacts. It’s not just who you know, but who your connections know, and who their connections know. Your LinkedIn Headline is your most visible branding statement because it is the first thing that a prospective employer sees when they conduct a search, and it can influence whether or not they take the time to click through to view your profile.
Guidelines for Creating an Engaging LinkedIn Headline
Engaging LinkedIn Headlines
Based on the three parts of an engaging LinkedIn headline, here are some examples:
  1. Financial Analyst MBA/AFA | Controller | Securities Analyst CSA – Biotechnology/Manufacturing.
  2. Tax Accountant CPA | Specialist in family-owned businesses with revenues of $10-$25 million
  3. Accomplished Sales Professional M.Sc./CSE ◊ Sales Force Automation ◊ CRM – Travel & Hospitality
  4. Experienced Human Resources Manager PHR/SPHR | Banking/Financial Services
  5. Looking to grow your mid-sized company? Project Manager PMP | Specialize in mergers/acquisitions integration for SME
Your LinkedIn Headline reflects what it is you want to be known for, therefore it has to be engaging and demonstrate what you can do for your ideal client. If tested, would your Headline pass the litmus test?
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