Most social media platforms have been developing paid services to complement the free ones, and LinkedIn, the social networking platform for professionals, has been evolving as a content producer to become more valuable to its users. The more valuable it becomes, the more likely users will transition to the paid subscription. Historically, each platform allowed users to provide a short status update, but the business networking platform has been experimenting with long form content that enabled influencers such as Richard Branson, Deepak Chopra, and Salli Krawcheck to broadcast their messages. Recently, LinkedIn opened up the ability to write long form content to everyone.
Although some may view this as another thing to consume their precious time, you should view this as a way to amplify your message since LinkedIn has over 300 million registered users. Here are six reasons why you should consider publishing your content on LinkedIn.
It’s a way to stay in touch with your contacts: All your contacts on LinkedIn will see your posts, and it is a way for them to see what you are up to. Imagine the impact you can have by writing an epic post where you share your professional insights about your industry. Your contacts will be able to comment on the article, as well as like or share it with their contacts. The feedback you receive in the comment section of your post may also provide great ideas for other topics to write about.
It’s a way to breathe new life into older content: If you have a blog, chances are that you have outstanding, older content, and you can breathe new life into them by republishing on LinkedIn. This is a way to introduce your ideas to a new and engaged audience.
It’s easy: It is easier to start publishing on LinkedIn than it is to start a blog, and you already have access to an engaged audience. On top of that, your published posts are searchable on and off LinkedIn, and they are public so people who are not your contacts can see and follow them as well. What better way to amplify your message?
Greater visibility: If enough people view your post, and LinkedIn believes it is share-worthy enough, LinkedIn Pulse will include it in content recommendations for users via email and news feed updates, allowing you to more easily reach people outside of your network.
Multimedia to increase engagement: LinkedIn makes it easy for you to add pictures, videos, and slideshows to complement your written words to increase audience engagement. Studies have shown that readers are more likely to read your content if it includes visual elements.
Credibility: Publishing on LinkedIn allows you to not only build your personal brand, but also to develop authority in your area of expertise on the most popular online networking platforms for professionals. Additionally, recruiters and hiring managers are on LinkedIn, so when you write about your expertise, using relevant keywords, you will show up in search results.
If these reasons for publishing on LinkedIn are compelling enough for you, the article, “We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts,” will give you important guidelines for the type and length of posts that work well on LinkedIn.