Searching for a job today is more than just sending out resumes and hoping for the best. According to 2025 LinkedIn data, there are now 2.5 applicants for every job posting on the platform — up from 1.5 in 2022. With competition rising and digital filters screening out candidates before a human ever sees their resume, standing out is becoming increasingly difficult.
At the same time, the odds of landing a job through an online application alone remain discouragingly low, with average success rates hovering around just 2%. In contrast, studies show that anywhere from 70% to 85% of jobs are filled through networking. That makes one thing clear: if you’re relying solely on job boards, you’re missing out on the most effective path to your next opportunity.
That’s why networking is no longer optional — it’s essential. Whether you’re making a career change, re-entering the workforce or dealing with a layoff, knowing how to network effectively can accelerate your job hunt and open doors that might otherwise stay closed.
Before diving into what you should do, it’s important to understand some of the common missteps job seekers make when trying to network, both online and in person.
It’s tempting to connect with someone on LinkedIn or approach someone at an event with a request like, “Can you help me get a job?” But leading with an ask can come across as self-serving. Networking is about building authentic relationships, not immediate results.
An incomplete or outdated LinkedIn profile — or worse, no online presence at all — can send the message that you're not active or engaged. In today’s digital-first world, your online profile is often a recruiter’s or hiring manager’s first impression.
You’ve had a great conversation or connected online — then nothing. Many job seekers miss the opportunity to continue the conversation by not following up or nurturing the relationship over time.
Relying solely on online platforms can be a mistake. In-person connections made at networking events, professional associations or even casual meetups often create more memorable and meaningful impressions.
Sending mass messages or generic connection requests can feel impersonal. When networking, a personalized touch goes a long way.
Now that we’ve looked at what not to do, let’s explore some job hunting advice for how to network for a job in ways that feel genuine and increase your chances of success.
Instead of asking for a job, ask for advice or insight. For example, “I’m exploring new opportunities in marketing and would love to hear more about your experience in the industry.” People are more likely to help when the request feels human and thoughtful.
Make sure your profile is up to date and includes a compelling headline, a clear summary of your experience and relevant skills. Share content, comment on posts and show you’re active. A strong LinkedIn presence not only boosts credibility but also increases visibility to recruiters and potential connections.
Pro Tip: Career transition services — an employer-sponsored benefit for those impacted by layoffs — often include personalized LinkedIn optimization. A career coach can help you present your experience authentically and in the best possible light to attract attention online.
Whether you’re reaching out via LinkedIn or email, include a personal note. Mention what you admire about the person’s work, where you met or a shared connection. People are more receptive when it’s clear you took time to learn about them.
Attend industry meetups, conferences or alumni gatherings, even virtual ones. When you’re there, listen actively, ask thoughtful questions and look for natural ways to connect. Remember, meaningful networking often begins with a genuine conversation, not a sales pitch.
After meeting someone, send a quick note thanking them for their time or insight. Share an article they might find interesting or congratulate them on a recent achievement. This keeps the relationship warm and can lead to future opportunities.
One of the best ways to build trust is to offer help first. Maybe you can connect someone to a contact, recommend a useful resource or simply share their work. Networking is a two-way street, and generosity often leads to reciprocal support.
Pro Tip: Career transition services often include networking groups or peer connections. These can be safe, supportive spaces to practice your approach and get feedback before reaching out more broadly.
If you’ve recently experienced a layoff or reduction in force, your employer may have offered career transition services — also called outplacement — at no cost to you. This benefit is often overlooked but can be incredibly valuable, especially when it comes to networking and job hunting.
Here’s what is typically included in career transition services:
Right Management’s career transition services include all of the above and much more. They give you expert support at every step of your job hunt, including how to network with authenticity and purpose.
If your employer has partnered with Right Management to provide outplacement support, don’t leave it on the table. It’s more than just a resume rewrite; it’s a full suite of tools and coaching designed to help you land your next role faster and more confidently. As a testament to our offerings, our data shows that we help candidates land new roles two times faster than the national average.
Job hunting is rarely easy. But you don’t have to do it alone, and you don’t have to rely solely on job boards. Networking can help you tap into the hidden job market, gain inside perspectives and build lasting professional relationships that go far beyond your next job.
When done right, networking isn’t about pitching yourself. Rather, it’s about showing up authentically, being curious and building connections that matter.
And if you’ve been offered Right Management’s career transition services through your employer, take full advantage. You'll gain expert coaching, networking tools and job search resources designed to help you stand out in today’s crowded market.