Living Your Personal Brand

You have taken the steps to creating a personal brand , now what? How do you keep the momentum going, promoting and living your personal brand? Promoting and living your brand is important whether you are looking for a new job or simply wanting to manage your career. Being consistent is the key, so schedule time to build on the initial steps to creating a personal brand.


You’ve created your public persona, but do you know where your prospective employers hang out? Are they on LinkedIn? Do they speak at conferences? Find a way to connect with them and be helpful. Find out what they need and give it to them. Start building on the relationship so that you are top of mind when opportunities present themselves.

Use social media to promote and live your personal brand. Provide regular status updates on LinkedIn, Twitter and Facebook that align with your personal brand – your identity – using services like Prismatic, Feedly, and to find unique and engaging content that others are not sharing. You want to become known as the person who provides unique, relevant content. But to simplify this step, automate it by using Hootsuite or Tweetdeck to schedule status updates.

Do the unexpected by having a compelling free offer: Although creating a compelling free offer may seem like a time consuming undertaking, and could be perceived as more appropriate for an entrepreneur, imagine the experience gained by going through the process and thinking about what makes you unique? A compelling free offer could be a 5-minute video of you presenting solutions to a problem that is plaguing the industry, or a SlideShare presentation listing the major trends that will impact the industry, and why you think the way you do. A free offer establishes you as an expert in your niche and is easy to add to your LinkedIn profile.

Personal interactions matter: You interact with many people each day. Make sure you’re your personal interactions reflect the brand that you have built. To live your personal brand means dressing the part, speaking the part, and acting the part. Project the image that you have defined for yourself.

Promoting and living your personal brand require forming a habit to perform any of the activities outlined. By being consistent, more and more people will learn about you and your personal brand, creating opportunities for yourself.



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