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Networking, Not Internet Cruising, Still Lands Most Jobs

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Networking, Not Internet Cruising, Still Lands Most Jobs

PHILADELPHIA— August 9, 2012—For the fifth year in a row person-to-person networking proves to be the single most effective way of finding a new job, according to a study of more than 46,000 individuals who received outplacement services from Right Management, the talent and career management expert within ManpowerGroup.

“Our data from both the U.S. and Canada continue to hold steady and show what we’ve always maintained,” said Monika Morrow, Senior Vice President of Career Management at Right Management which provides talent, career and outplacement services to Fortune 500 companies. “Direct personal contact with real people is to be the most successful way to find new employment.”

Five-Year First Half Trend Data on Effectiveness in Landing Jobs
(Data is shown for the period January 1 to June 30 for each year)

 

2012

2011

2010

2009

2008

Agency/Recruiter

14%

13%

10%

 9%

12%

Direct Approach

  7%

 7%

 8%

 8%

 9%

Internet Job Board

25%

26%

24%

19%

19%

Newspaper/Periodical

 1%

 1%

 2%

 6%

 7%

Other

 7%

 8%

 9%

12%

12%

Networking*

46%

45%

47%

48%

41%

Traditional networking has been the top source of new employment for the past five years, said Morrow, while Internet job boards are about half as effective. “The job search world is always evolving, and one method may lose ground to another, but classic, systematic networking is persistently the best way to find suitable employment,” said Morrow.

Technology plays a growing job search role, acknowledged Morrow, and online social networking may in fact be combined with traditional networking since one may often lead to the other. “A job seeker may use the Internet to track down former associates or acquaintances and then reach out to them in person. Just like the cold call, the Internet is a way to make an initial contact with a prospective employer.”

Nevertheless, the biggest challenge we face with individuals receiving our service, Morrow said, is encouraging them to do rigorous outreach to people who may be able to help them in their search strategy. “Younger people sometimes expect to solve the whole thing online, and this sometimes works, but real people reaching out to real people always proves to be the best way.”

The “Direct Approach” or cold calling as well as agencies, recruiters and search firms nonetheless remain effective tools for many job seekers. But newspaper or other classified ads are losing ground while Internet job postings play an increasing role.

“Job candidates are always prompted to use as many tools as possible, every kind of research, all former contacts, and every opportunity to reach out to people who may be able to help,” said Morrow. “So the job candidate typically relies on a mix of approaches to find a suitable new position.”

About Right Management

Right Management is the global leader in talent and career management workforce solutions. As the workforce consulting experts within ManpowerGroup, the firm designs and delivers solutions to align talent strategy with business strategy. Expertise spans Talent Assessment, Leader Development, Organizational Effectiveness, Employee Engagement, and Workforce Transition and Outplacement. With offices in over 50 countries, Right Management partners with companies of all sizes – including more than 80% of the Fortune 500 – to help grow and engage their talent, increase productivity and optimize business performance.

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Media Contact: Shari Fryer, shari@fryerassociates.com, 970-846-6607