May 8th, 2013

Networking, Not Internet Cruising, Still Lands Most Jobs for Those in Career Transition

Author: Monika Morrow, SVP Career Management Services - Americas, Right Management

For the fifth year in a row person-to-person networking proves to be the single most effective way of finding a new job, according to a study of more than 46,000 individuals who received outplacement services from Right Management.


Our data from both the U.S. and Canada continue to hold steady and show what we’ve always maintained. Direct personal contact with real people is to be the most successful way to find new employment.


Five-Year First Half Trend Data on Effectiveness in Landing Jobs

 (Data is shown for the period January 1 to June 30 for each year)















Direct Approach






Internet Job Board






























Traditional networking has been the top source of new employment for the past five years, while Internet job boards are about half as effective. The job search world is always evolving, and one method may lose ground to another, but classic, systematic networking is persistently the best way to find suitable employment.


Technology plays a growing job search role and online social networking may in fact be combined with traditional networking since one may often lead to the other. A job seeker may use the Internet to track down former associates or acquaintances and then reach out to them in person. Just like the cold call, the Internet is a way to make an initial contact with a prospective employer.


Nevertheless, the biggest challenge we face with individuals receiving our service is encouraging them to do rigorous outreach to people who may be able to help them in their search strategy. Younger people sometimes expect to solve the whole thing online, and this sometimes works, but real people reaching out to real people always proves to be the best way.


The “Direct Approach” or cold calling as well as agencies, recruiters and search firms nonetheless remain effective tools for many job seekers. But newspaper or other classified ads are losing ground while Internet job postings play an increasing role.



Job candidates are always prompted to use as many tools as possible, every kind of research, all former contacts, and every opportunity to reach out to people who may be able to help. So the job candidate typically relies on a mix of approaches to find a suitable new position.

5 Responses to “Networking, Not Internet Cruising, Still Lands Most Jobs for Those in Career Transition”

  1. Verletz Anderson on May 30, 2013 2:17 pm

    Yes, networking is the best alternative for finding employment.

  2. Margaret Couture on June 5, 2013 11:11 am

    I am new to social networking. I have a LinkedIn account. Can you give me guidance on how best to use LinkedIn to obtain a teaching position? I worked in the pharmaceutical industry for a number of years so I can teach science and math. I live in New Jersey. Sincerely Meg

  3. Peter Doris on June 7, 2013 6:16 am

    This high quality research screams at career transition consultants, career coaches and university
    career center professionals to re-think how they present, model and reinforce the central practice of networking for their candidates. Out of work people are neither stupid or shy. My consulting experience reflects the truth of the following assertion. If I can help my clients identify out loud their reservations about networking, I can help them overcome their concerns. This works every time with white collar and blue collar , even no collar folks.

  4. Heidi on July 7, 2013 11:06 am

    Is there a breakdown by job sector? I always tell people that networking is the best way to go, but I always wonder if Internet is much better for certain types of jobs.

  5. Job Seekers: 1 Authentic Connection Outweighs 100 Unknown LinkedIn Connections | Medallia on March 20, 2014 8:11 pm

    [...] been told to go network — and with good reason. For five years running, Right Management has identified networking as the top source of employment, and we listed it ourselves among our Five Resolutions [...]

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